Saturday, 1 December 2012
Fuel TV Audience Growing This Past November Following Successful UFC Events
Thanks in large part to the popularity of UFC® programs on the network, FUEL TV continues to be the fastest growing ad-supported cable network in percentage year-over-year growth in 2012 among households, total viewers, and men 18-49 during total day and prime time, according to Nielsen Media Research.
Additional Audience Highlights:
· FUEL TV’s November 2012 Total Viewers are up +150% and M18-49 are up +125% vs. November 2011;
· The network’s prime time period finished up +127% on Total Viewers and up +71% among M18-49 compared to November 2011;
· Saturday, November 10 was FUEL TV’s third most-watched day in network history with Total Day up +307% among Total Viewers vs. the November 2011 Saturday average;
· Saturday, November 10 was the network’s fourth most-watched night of prime time, as the day part was up +461% among Total Viewers vs. the November 2011 Saturday average;
· Since Jan. 1, FUEL TV’s prime time viewership is up +157% vs. 2011;
· Through November, FUEL TV’s total viewership is up +122% compare to 2011.
“This has been an amazing year for FUEL TV and we’re excited to see the UFC product spearhead our incredible growth throughout 2012,” says George Greenberg, Executive Vice President and General Manager, FUEL TV. “Our sixth fight of the year, UFC ON FUEL TV 6, delivered a record-setting Saturday and anchored November. With a full schedule of exciting UFC programs in December, we know the year is going to finish on a ratings high point.”
Extensive UFC® coverage continues in December with FUEL TV telecasting the live Weigh-in and Postfight shows for UFC® ON FOX 5: HENDERSON VS. DIAZ on Saturday, December 7; and the Weigh-ins, Prelims and Postfight shows for UFC ON FX: SOTIROPOULOS VS. PEARSON on Friday, December 14 and THE ULTIMATE FIGHTER 16 FINALE on Saturday, December 15.
In this year, FUEL TV offers more UFC® programming than any network has ever offered, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and post-fight shows, and significant shoulder programming.
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule. For more information, go to www.fuel.tv, www.fuel.tv/ufc, on Facebook at: www.facebook.com/fueltv, and on Twitter at: @fueltv,
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports as well as high energy entertainment programming. This includes UFC®, surfing, motocross, BMX and more. With more hours of UFC® coverage than any other network, FUEL TV is the ultimate destination for live fights, weigh-ins, prelims, pre- and postfight coverage, results and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.