DALLAS – Strikeforce's first-ever event in Dallas drew a reported 7,639 attendees for a $543,060 live gate.
MMAjunkie.com (www.mmajunkie.com) learned of the figures at the post-event press conference for Saturday night's "Strikeforce: Overeem vs. Werdum" event, which took place at American Airlines Center.
Strikeforce CEO Scott Coker revealed the figures.
The numbers represent an average of $71.09 in revenue per ticket issues. The number of complimentary tickets issued was not revealed.
By comparison, Strikeforce's Lone Star State debut, "Strikeforce: Houston," which took place in August 2010 at Houston's Toyota Center, drew a reported 8,635 attendees. The gate for that event was not revealed.
Strikeforce's sister company, the Ultimate Fighting Championship, has also hosted one event at American Airlines Center. That card, "UFC 103: Franklin vs. Belfort," scored a reported 17,428 attendees for a $2,4 million gate.
Texas Department of Licensing and Regulation does not typically verify attendance and gate figures.
The Strikeforce card, which saw Alistair Overeem and Josh Barnett each earn their spots in the semifinals of Strikeforce's heavyweight grand prix, faced stiff opposition in the Dallas sporting market in the weeks prior to the event. The city's Dallas Mavericks, who also call American Airlines Center home, claimed the NBA championship this past Sunday. The team held its victory parade on Thursday, the same day as the media workouts for "Strikeforce: Overeem vs. Werdum."
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