"He's a talented fighter in his own right, but this is a guy that needs to have his story told. He's fun to be around. He can do so many things well at an elite level whether it's snowboarding, wakeboarding, rock climbing, bullriding, you name it. The guy can be a pro at anything. We worked and got him a cameo appearance on the FX show Justified and he literally played a cowboy who does backyard MMA fights. It wasn't much of a stretch of a role to play but it was a start of getting these guys from being inside the Octagon to getting out and being a part of pop culture."