Three minute rounds? Ten round title fights? Roy Nelson states his case ...

via www.vegasnews.com

... And it sounds like "Country" has a "Big" idea.
UFC heavyweight contender and well-traveled mixed martial arts (MMA) veteran Roy Nelson wants to instill a sense of urgency in fighters while also making life easier for cageside judges charged with calling the bouts.
That Roy, what a guy.
Part of his grand plan is reducing the length of rounds from five minutes to three, which in turn would create five round fights for non-championship bouts and ten round affairs for title fights.
"Big Country" breaks it all down for ESPN.com:

"You'd probably see a lot more action because you're constantly trying to win the round. Guys wouldn't be feeling out for two minutes. It's boom, you've got to go right away. They want to add more championship rounds -- that's where I say switch everything to three minutes and go 10 rounds. Then you have a lot of ups and downs ... I'd say judges lose sight. One guy will dominate for four minutes, the other dominates for a minute and they give the round to the second guy ... I've watched fights where I actually take a stopwatch and say, ‘No, he won four minutes of that round but the judges gave it to the other guy.' They just remember that last minute. Three minutes is short enough that the whole round stays in your head."

Nelson's proposed change comes on the heels of UFC President Dana White's idea to convert all televised main events to five rounds, regardless of whether or not a title is at stake.
The Ultimate Fighter (TUF) 10 champion has a different vision of improving the sport and has found an unlikely ally in Nevada State Athletic Commission (NSAC) Executive Director Keith Kizer (via ESPN.com), who finds merit in Nelson's argument:

"[It's] common sense. Three-minute rounds is less stuff to judge. It’s easier to run a mile than a marathon. Five minutes is a long time and it does make judging more difficult."