"I'm not a fight fan. If two guys walked outside right now and got into a fight, I'm not going to go out and watch. However, I'm a UFC fan, because I know who's fighting. I know why it's important to them, I know a little about each guy. And the UFC can't do all that on their own. We depend on fighters to tell the story. Why should I want you to win? Or, why should I want you to lose? Most importantly, why should I care about this match? And that's what the UFC does so well, they tell that story. Help them. They'll give you a medium. They'll give you interviews. Help them. When they do that, don't miss a chance."