GSP signs deal with Coca-Cola owned NOS energy drink

UFC welterweight champion Georges St-Pierre has signed a multi-year agreement to become the face of NOS Energy Drinks, a subsidiary of Coca-Cola, as they enter the fray of mixed martial arts for the first time.

In the past, NOS has primarily been seen in the driving world working endorsement deals with athletes such as Ricky Stenhouse Jr., as well as the gaming industry. Now they begin a journey into MMA with St-Pierre serving as the face of the brand, while also becoming the major sponsor for this season of the Ultimate Fighter on FX.

“I feel very privileged,” St-Pierre told MMAWeekly.com about his deal with NOS. “It’s great we can work together to create a product to best fit the athlete, and with NOS that’s what it’s all about. I’m very happy to be in the family of Coca-Cola right now and to be associated with the product.”