Joe Rogan talked to the UFC about buying K-1

"If someone's smart, if someone's got balls, listen to me right now... This is the thing... K-1 kickboxing. K-1 kickboxing is some of the much exciting shit to watch in the world. If you watch the highest level of kickboxers, God damn is that shit exciting. It's so fucking fun to watch ... I can't believe that it doesn't get the press that it deserves because maybe it's not as good as MMA but, God damn, if it ain't a close second. And it's not being promoted! Someone's completely dropped the ball, you know? The people who own K-1, they owe a lot of money, man. They want to start fights but they want to not half to pay all the fighters that they owe money to and they owe just fucking untold millions of dollars to fighters that they haven't paid. So, they're in a bad financial situation but it's because they didn't promote it correctly. If someone in like the UFC came along, if Zuffa came along and picked up K-1, they're not interested in it, I've talked to them about it, but if someone like that did, if Mark Cuban did or someone with balls and a lot of money who loves the sport, God damn that's a gold mine. It's a God damn gold mine. Mark Cuban, go do it! You already got Michael Schiavello working for you."