Friday, 22 February 2013
UFC on FUEL TV: Barao vs. McDonald Deliver’s Most-Watched Day Ever For Fuel TV
Average household viewership for UFC® ON FUEL TV 7 was up +122% (195,000 vs. 88,000) and +121% among M18-49 (115,000 vs. 52,000) compared to UFC® ON FUEL TV 6. A re-air of the fight at 8:00 PM ET delivered an additional 116,000 viewers, and led the network to its third most-watched Saturday primetime ever (95,000 from 7:00 – 11:00 PM ET). Altogether, the event aired three times on Feb. 16, delivering a combined 352,000 viewers.
The live, action-filled three-hour program on Saturday was the seventh UFC® fight telecast on FUEL TV. UFC® coverage continues this coming weekend with the live Weigh-in and Postfight shows for UFC® 157: ROUSEY VS CARMOUCHE. FUEL TV’s eighth UFC® fight is the following week, with UFC ON FUEL TV 8: SILVA VS STANN airing on Saturday, March 2 (10:00 PM ET).