In English Canada, the UFC® 154 preliminary card was the most-watched UFC prelim ever on Sportsnet, attracting an average audience of 319,000 (2+). In French Canada, TVA Sports had an average audience of 177,000 (2+). Overall, the UFC® 154 prelims was the number one sportsshow of the evening in both English and French Canada on November 17 with an average of 496,000 Canadians watching the entire two-hour preliminary broadcast on Sportsnet and TVA Sports.
*Source: BBM Canada (preliminary data); all audiences are 2+
Toronto, Canada – The Ultimate Fighting Championship® (UFC®) is pleased that Canadian viewers shared in the excitement this past weekend around the highly anticipated return of UFC® welterweight champion Georges St-Pierre for UFC® 154: ST-PIERRE vs. CONDIT. Preliminary card action available on Sportsnet and TVA Sports in English and French Canada, respectively, postedimpressive numbers with a cumulative reach of more than 1.5 million viewerstuning in to watch all or part of the broadcast.
In English Canada, the UFC® 154 preliminary card was the most-watched UFC prelim ever on Sportsnet, attracting an average audience of 319,000 (2+). In French Canada, TVA Sports had an average audience of 177,000 (2+). Overall, the UFC® 154 prelims was the number one sportsshow of the evening in both English and French Canada on November 17 with an average of 496,000 Canadians watching the entire two-hour preliminary broadcast on Sportsnet and TVA Sports.
*Source: BBM Canada (preliminary data); all audiences are 2+
The Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX in an exciting new live format.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions and in English throughout Canada via Premium Sports Broadcasting Inc. and in Quebec through Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over twomillion followers on Twitter. Ancillary UFC businesses include best-sellingDVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX in an exciting new live format.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions and in English throughout Canada via Premium Sports Broadcasting Inc. and in Quebec through Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over twomillion followers on Twitter. Ancillary UFC businesses include best-sellingDVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
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