Bieber has been transparently using fighting to shift his image from harmless teen idol to something a little more, well, rock and roll.
Last month the Bieb took down the most powerful man in MMA.
A star studded crowd was out to see quite possibly the best UFC fight card of the year so far, UFC 132. Perhaps not so surprising was that the crowd was packed with fans and celebrities.
What was surprising though was Justin Bieber's appearance at the event. Bieber was caught on camera hanging with Dana ringside. After a series of tweets sent out by the young star saying he was chilling with White at the MGM Grand, he crashed White's BlackBerry. The King of MMA’s BlackBerry crashed from the flood of Bieber fans traffic to the feed.
Why has Bieber been hanging out at UFC events lately? Now the rumour mill is spinning and the hot topic involves the Bieb taking down another powerhouse in MMA besides Dana's BlackBerry.
Sources say that Justin Bieber is becoming an official player in the MMA industry by signing papers to buy out Headrush. What does this mean for the image of Headrush? Will the company lose credibility with fans and fighters; and how will fans receive the Pop Star as a player in the MMA world? Moving from a target market of teenyboppers to a predominantly male base target market aged between 18-35 years old might be a tough transition. Maybe if you had the money that Bieber does you can buy the consumers.